I was hired by the marketing team at Estelle’s Secret to create 30-second and 1-minute holiday video ads to promote their makeup line on social media. This involved reviewing footage of various models filmed in a house setting, using a variety of products from Estelle’s Secret. My task was to edit the footage to craft a unique story for each marketing video. Once the videos were approved, I tailored each one to fit different heights and widths for various mobile social media platforms. Overall, it was a pleasant experience creating holiday video ads for Estelle’s Secret, and everyone was very pleased with the results.