Mad Catz Titanfall Product Range Trailer

  • Mad CatzPromotional Video

  • DateFeb, 2014

During my time at Mad Catz Inc., I had the privilege of working with many talented colleagues on fun and innovative projects. One such project was creating a product video for the Titanfall gaming product line. Our marketing team was tasked with showcasing the Titanfall products in a lifestyle setting.

Given the constraints of a zero-budget production, I decided to film a few employees in office spaces we decorated to resemble a gamer’s environment. Once I captured the vision I had in mind, I focused on showing each product in use while also promoting the Titanfall video game, which was being launched simultaneously with the products. By displaying the products within a gaming lifestyle alongside game footage, we created an engaging and enjoyable product video.

Overall, it was incredibly rewarding to produce an entertaining video under a tight timeline and with limited resources.