As a local San Diegan, I was proud and fortunate to support the SDSU West initiative. This campaign aimed to redevelop the former Qualcomm Stadium site into a new campus for San Diego State University, complete with a stadium, housing, and other community amenities.

The promotional video was inspired by a press conference I attended and filmed at the old Qualcomm Stadium, where the vision for the land was announced. Inspired by the event, a group of colleagues and I compiled a list of scenes we liked from the press conference. I then created an animated story using some of the campus renders in After Effects, producing an amazing campaign video that was featured in multiple ads across San Diego.